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Fenty Beauty has quickly grown a global cult following, and for good reason. The makeup brand by Rhianna shifted the beauty landscape when it launched, with a truly broad inclusive range of makeup products for ‘every woman’, that are as empowering as they are effective. Rihanna focused on all women and now all women can’t stop buying her products. But before we round up the best Fenty Beauty products for you to try now, let’s take a look at the all-inclusive female vision behind the brand, most famous for it’s launch of 40 foundation shades.

Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Speaking about her brand, Rhianna said: “Fenty Beauty was created for everyone; for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.

Speaking about the launch of her 40 foundation shades, she said: “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. And so, I wanted to make sure that women of all skin tones were covered and they could be included in what I created.”

“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

Why did Rhianna call it Fenty?

Surprisingly, a lot of people do not know that Rihanna uses the name Fenty across her beauty, clothing and most recently skincare brand, with the launch of Fenty Skin, because it’s her surname.

Best Fenty Beauty Products to buy now

Fenty Beauty Poutsicle Hydrating Lip Stain

It’s no wonder this product was sold out for weeks! Available in a range of four colours, this lip stain is a game-changer. Most of us have tried lip stains in the past but quickly gave them up because dry crackling lips was not the look we were going for. But these Poutsicle Hydrating Lip Stains are not like any you’ve tried before. They apply like a gloss and leave your lips hydrated and with a gorgeous flush of colour for hours afterwards.

Beauty Poutsicle Hydrating Lip Stain in shade Mai Type | £13.60

Fenty PRO FILT’R Soft Matte Longwear Foundation

A longwear foundation with a matte finish that really delivers. We love this foundation for its smoothing effect, good coverage and longevity. It features Climate Adaptative Technology that flexes with your skin in every environment to absorb oil and reduce shine. We love that the matt finish does not leave skin feeling dry or patchy. Worth the thousands of 5 star reviews!

PRO FILT’R Soft Matte Longwear Foundation | £30

Fenty Beauty Pro Filt’r Instant Retouch Concealer

A creamy, hydrating, long-wear and crease proof concealer that feels light on the skin but is high-coverage. What more could you ask for? We love how well it conceals whilst still staying crease proof all day. It goes on smoothly which is not always the case with some high-coverage concealers going on a little caky. Rihanna has done it again!

Fenty Beauty Pro Filt’r Instant Retouch Concealer | £16.00

Fenty Beauty Pro-Kiss’r Lip Loving Scrubstick

The first step before applying lipstick should always be scrubbing the lips to remove dead skin and create a smooth canvas. We love this super convenient lip scrub in a stick format to use easily on the go. Enriched with apricot seeds, it gently exfoliates and hydrates the lips leaving them soft and plump. If you suffer from chapped lips, this should be in your bag at all times.

Fenty Beauty Pro Kiss’r Lip Loving Scrubstick | £14.40

Fenty Beauty Diamond Bomb All Over Diamond Veil

A stunning diamond-dusted highlighter that applies like a 3D glittering veil. We love the depth of this highlighter and how it applies on the skin leaving a gorgeous natural glow. We love using this as a last step after bronzer by applying it at the top and side of the cheekbones, eyebrow arches, inner eye, on the tip of the nose and top lip.

Fenty Beauty Diamond Bomb All Over Diamond Veil | £24.80


  • Violette Kraemer

    Violette is the co-founder of The Women’s Journal and Marketing Director with a penchant for editorial work particularly in Health & Wellness, Beauty and Fashion. She has nearly 10 years of Marketing & PR experience in industries varying from arts to fashion, events, weddings and beauty.

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