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We’ve all been on the lookout for classy, sexy and yet affordable lingerie before. And whilst we’re big fans of La Perla or Coco De Mer, the price point isn’t exactly affordable for most of us. So here’s our round-up for our favourite affordable lingerie brands you need to know.

Affordable Lingerie Brands


Bluebella is a british lingerie brand founded by Emily Bendell in 2005. Known for its sexy and fashion-led designs, Bluebella offers an affordable price range with highly-wearable and seductive pieces.

Bluebella Adeline Bra in Black | £44
Bluebella Marseille Black Briefs | £18

Love Stories

Founded by former interiors stylist Marloes Hoedeman in Amsterdam in 2013, Love Stories was born out of Hoedeman’s frustration at not being able to find fun, flirty, comfortable lingerie that had been designed by women, for women. No wonder this brand has made its way on The Women’s Journal list of affordable lingerie brands you need to know!

Love Stories Love Lace Bralette in Leopard
Love Stories Love Lace Bralette in Leopard | £57
Love Stories Wild Rose Briefs in Brown | £37


Oysho is a Spanish brand founded in 1977 and offering clothing, lingerie, sportswear and knitwear. We love the brand for its classic yet super comfortable designs. Their lingerie is no exception and we’re loving their latest collection! With a mixture of comfortable cotton designs to the sexier lace pieces and corsets, we can’t find a single design not to love.

Oysho Lace Triangle Bra
Oysho Lace Triangle Bra | £27.99
Oysho Black Lace Thong
Oysho Black Lace Thong | £9.99


When you think of lingerie you may not immediately have Arket spring to mind. The nordic brand has quickly grown a cult following for its high-quality, affordable price point, capsule collections and sustainability efforts.

Arket Lace Wire Bra | £35
Arket Lace Briefs | £17


  • Violette Kraemer

    Violette is the co-founder of The Women’s Journal and Marketing Director with a penchant for editorial work particularly in Health & Wellness, Beauty and Fashion. She has nearly 10 years of Marketing & PR experience in industries varying from arts to fashion, events, weddings and beauty.

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