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When it comes to haircare, the options before you can sometimes feel endless and slightly overwhelming. Walking around beauty departments, scrolling online and recommendations from friends and family can sometimes leave you more confused than you where when starting your haircare journey. Luckily for you, we have rounded up a list of some of our favourite haircare brands. All women-owned haircare brands of course!

We’ve also rounded up our favourite women-owned beauty brands to support.

Women-Owned Haircare Brands


It should come as no surprise that OUAI has made its way to the top of our list of women-owned haircare brands to support. Founded by Jen Atkins, celebrity hairstylist, the brand has quickly grown a cult following. With an aesthetically pleasing packaging that rivals with the likes of Aesop, addictive scents and incredible results, the brand’s aim was to simplify haircare routines.

Ouai Detox Shampoo | £24
Ouai Fine Hair Conditioner | £24
Ouai Super Dry Shampoo | £22
Ouai Hair & Body Scrub | £32


Created by none other than Jennifer Aniston herself, LolaVie is a rather new comer on the UK market and we’re already beyond excited about their products. Cruelty-free, sustainably produced, effective and non-fussy, the brand’s aim is to combine the very best of nature and science.

“LolaVie creates products that are effective, smart, and unfussy – ones that solve real problems without the fluff. We are very intentional by introducing one product at a time. We want to make sure we get our formulations right and being thoughtful in the products we create takes time.”

LolaVie Restorative Shampoo | $29
LolaVie Restorative Conditioner | $29
LolaVie Glossing Detangler | $26
LolaVie Lightweight Hair Oil | $26


If you’re a fan of haircare and swear by Olaplex, chances are you have heard of K18 which was launched by Britta Cox and Suveen Sahib in late 2020. A revolutionary new line of treatments, the patented K18Peptide that can be found in all their hair products goes deep inside the hair to repair broken bonds like no other product on the market can. We love the results on our chemically treated and heat damaged hair.

K18 Leave-In Molecular Repair Hair Mask | £55
K18 Peptide Prep Detox Shampoo | £39


A plant-powered haircare brand designed for the curly hair community, Bouclème was launched by Michele Scott-Lynch in October 2014. Michele had the idea to create the brand after growing frustrated with the lack of products aimed at curly hair on the market, especially for black women and men. Today, the brand is stocked at Boots, M&S & Selfridges.

Bouclème Curl Defining Gel | £15
Bouclème Scalp Exfoliating Shampoo | £26

Kristin Ess

Launched in January 2017, Kristin Ess Hair began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly-imperfect hair. Today, the brand is stocked at Boots and has grown a cult following thanks to great cruelty-free and effective haircare products that won’t break the bank.

Kristin Ess Signature Shampoo | £8
Kristin Ess Scalp Scrub | £12


Based on the ayurvedic principles dating as far back as the 7th century, Chāmpo was launched by Kuldeep Knox after her personal struggles with hair thinning. Each and every botanical chosen is meticulously considered, researched and tested. The results speak for themselves; three powerful naturally derived* haircare ranges, each underpinned by Ayurveda’s ancient wisdom to precisely treat and restore hair to its natural best. You can even take a test on their website to test out which Dosha and products correspond you best.

Champo Vata Hydrating Shampoo | £18.50
Champo Vata Hydrating Conditioner | £20


  • Violette Kraemer

    Violette is the co-founder of The Women’s Journal and Marketing Director with a penchant for editorial work particularly in Health & Wellness, Beauty and Fashion. She has nearly 10 years of Marketing & PR experience in industries varying from arts to fashion, events, weddings and beauty.

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