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At The Women’s Journal we love sharing about female-owned or women-led businesses and their incredible products. With so many Ouai products now available, the editorial team has happily sacrificed themselves to try them out and give you their recommendations of best Ouai products you just need to try.

Ouai is a haircare brand created by Jen Atkin, hailed by The New York Times as the most influential hairstylist in the world. And with good reason, Jen has an impressive list of celebrity clients including the Kardashians and Gigi as well as Bella Hadid. Launched in 2016, Ouai has gone from strength to strength winning over millions of women worldwide thanks to its dreamy signature scents, incredible results and sleek packagings you just love to show off in your bathroom. We also love the fact that they never test on animals and offer refills for a lot of their products.

Best Ouai Products

Top Ouai Products No.1: Detox Shampoo

Ouai Detox Shampoo | £24

When your hair just needs a bit of a reset and refresh, this detox clarifying shampoo is an absolute must. It leaves hair light and clean and gets rid of all accumulated products, oil and dirt. We love using this once or twice a week in between regular washes when hair looks a bit limp and lifeless. And the scent, dreamy!

Top Ouai Products No.2: Super Dry Shampoo

Ouai Super Dry Shampoo | £22

When it comes to dry shampoo, we’re really spoiled for choice. Yet nothing quite beats this one. It’s on the pricier side if you compare it to the Baptise Dry Shampoo however you won’t experience the scalp itchy and scalp accumulation with this one. It leaves hair not only clean and volumised for the whole day, but it also leaves behind the Ouai signature scent which we can guarantee you will get complimented on.

Ouai Scalp & Body Scrub

Ouai Scalp & Body Scrub | £32

We love a good 2 in 1 product! And the Ouai Scalp & Body Scrub doesn’t disappoint. Used on scalp, it leaves it feeling clean and fresh. We even noticed our hair staying clean for longer after using this. When used on the body, it leaves skin silky smooth and is a great prep before shaving or waxing. And we can’t vent enough about the smell of Ouai products, just heavenly!

Ouai Leave In Conditioner

Ouai Leave In Conditioner | £24

This leave in conditioner is a haircare staple. It help condition as well as detangle hair, has heat and UV protectants and leaves your hair smelling incredible. Spray a couple of times from roots to ends and distribute evenly using a brush. We like to use this after every single wash followed by the Ouai Hair Oil post styling.

Ouai Melrose Place Body Crème

Ouai Body Crème | £32

This velvet whipped body cream will leave your skin feeling silky smooth and deeply moisturised. We love that the formula easily melts into the skin and is easily absorbed so you can get dressed quickly. This Body Crème delicately perfumes the skin thanks to its gorgeous Shibuya signature scent with floral notes of Mediterranean citrus, violet and white musk.


  • Violette Kraemer

    Violette is the co-founder of The Women’s Journal and Marketing Director with a penchant for editorial work particularly in Health & Wellness, Beauty and Fashion. She has nearly 10 years of Marketing & PR experience in industries varying from arts to fashion, events, weddings and beauty.

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